Sophieewestley

750 word exploration of the dematerialization of magazine publication design  As the 21st Century continues to change through technology and designs, a major issue that has arose concerning the dematerialization of magazine publications, and creating online magazines for viewers instead of a hard, physical copies. This can have both a positive and negative effect on society which many outcomes that haven’t happened yet as this is a new topic that it is exploding and changing by the minute. Each magazine and their publication design layout differs from one another depending on the customer, however with online shopping, social networking and interactive online features the concept of reading magazines on your computer, phone or Ipad is just another step into the future of technology.  ‘Physical’ magazines have so many contributing factors that help to create the success of each magazines image. Layout , advertising, typography of fronts and print format really distinguish the brand of magazines from one another. However a crucial design factor would be colour. Having colours jump out at the customer on a stand, compared to a computer screen really generates the customer to buy their magazines and therefore their ‘identity’. Online magazines don’t have this contributing factor that is as strong because on a magazine stand there is a variety that you can choose from compared to online magazines which arent presented infront of you for your choice. Having a physical copy of the type of paper the magazine is printed on and the type of paper also really identifies the magazine as a brand. Although online magazines are becoming more popular, they do target a certain audience, therefore always allowing another target market for physical magazine copies.  Online publications aim towards addressing a specific target market with their cost friendly, decrease carbon footprint approach to their sales.  The invention of Apple’s Ipad has pushed this issue with each magazine creating a brand and able to reach a target market further by online social networking ads and online branding. This approach could really drive sales because as the world is becoming more dependent on the internet and receiving everything on demand, online magazines makes it easier for the customer for their day to day life.  Flipping through an online magazine means that the consumer can easily purchase the garments online after they see it being featured in magazines instead of physically going to the shops to find what they are after. In the past 5 years online shopping has revolutionized the way we do our ‘shopping’. Incorporating these two technologies of online shopping and online magazines would be huge and something very unique.  All over the world having online magazines allows an individual to view a particular publication from their computer that probably originated from a different country. This increases communication between countries and could really drive sales of particular magazines too. This means that an individual could be working in New York however have an interest for an Australian magazine. It allows the individual to view it on demand and not wait for the subscription to arrive on their doorstep.  Apple’s invention of the Ipad and Iphone has also driven sales world wide with the ‘Apps’ allowing consumers to view magazines by flipping and scrolling through pages they like or dislike. Zite’s CEO, Ali Davar explains that,  ‘It works by looking at the articles you click on and the characteristics of those articles and then you can choose between which publication you prefer’. You can now buy an online subscription to a magazine so instead of it physically being sent to your house means that, you can receive it on your electronic device, download it and view it on the web.  Online magazine publications also decreases the carbon foot print around the world which is a huge topic that needs to be resolved. By saving paper and having the publication on the internet means the stoppage of  excessive printing of magazines and leftover waste is decreased, which therefore improves our environment.  The future of magazines combined with technological developments of social networking, online shopping and even interactive shopping change rooms means that one day the physical magazine will eventually be obsolete. Although there is so many contributing factors of physical magazines that makes it successful, online magazines are growing by the minute. Making the internet so easy to use, easy to access and a technology that is constantly growing means that magazines will follow this technological process. Reducing paper, promoting cross country interaction, and the spontaneous impulse buying from online shopping through online magazines means that the physical magazine is reducing whilst online magazines are becoming more popular. 

Jun 3

A 750 work exploration of the concept of celebrity and its importance within magazine publication design.  The concept of celebrities throughout magazine publication design has exploded and reached its limits in the 21st century. For mass magazines such as Vogue, Marie Claire, GQ and Harpers Bazaar the mass market of celebrities has provoked to drive consumer consumption and attract attention for the designer. The development of different styled magazines has generated new ways of representing celebrities therefore showcasing new trends, garments and products that are available on the market.  Magazines can alter the status of a celebrity just as much as celebrities can alter the way that different magazines are perceived. A new study by The Neilson Company, shows that celebrity endorsers in magazines are powerful forces for brand to support themselves. It also shows that the research provided seems to indicate that those who respond to celebrity endorsers on magazines, and social media are themselves more likely to follow the trend, and respond to the brands therefore buying more magazines and buying the products advertised in the magazines.  Celebrities help brand the magazine, the type of style and aesthetic of the magazine is altered by the variety of people and celebrities that they portay in their magazines. For example, Alice Dellal would not be seen in NW, girlfriend or dolly because of her aesthetic that she shows. She would be in magazines such as Oyster, Russh and i-d which are magazines that are alternative and features articles and pictures involving arts, music, fashion and photography.  British magazine, I-D magazine is dedicated to fashion, music, art and youth culture. This magazine showcases street style and youth which is found central in every issue. Being known for its innovative photography and typography, I-D magazine has a reputation for displaying fresh young talent. An example of the magazine cover is on Plate 1 which conveys their different style of publication. Consumers buy I-D magazine for this aesthetic and their unique style.However this is completely different to Dolly magazine which is aimed at teenage girls and displays celebrity news, gossip, fashion and beauty. This magazine attracted female teenagers that are drawn into their magazine by the celebrity fresh faced cover. Celebrities such as Ashley Tisdale , Taylor Swift, Miranda Kerr and Selena Gomez draw the teenage girls in, who look up to those woman as idols and role models. Plate 2 shows an example of Dolly magazine aiming at a younger target market with their colours, articles and celebrity. By showcasing these two very different magazine they both convey how the concept of celebrities and their aesthetic can impact the importance of magazine publication designs.  The aim of displaying the celebrity of choice on the cover of different magazine it not only establishes the magazine as a brand but it also allows you as the buyer when purchasing the magazine to be apart and know your celebrity on a more personal level. Many magazine publications feature celebrities on the front cover to draw direct attention to the consumer which will then be more likely to read on, into the featured article on that particular celebrity.  “ Celebrities are people who are known for their well-knowness’ ( Daniel Boorstin, American Magazine). This conveys that magazine publication are taking the concept of a celebrity and twisting it for their own advantage to create their brand. For example, younger girls may think that if they buy Dolly magazine with Hilary Duff on it, then they will one day be as famous, rich and as beautiful as she is portrayed.  In a recent study however, the publication various of magazines are starting to drop within the market with more people using the internet to gain their fashion knowledge, gossip and celebrity news through blogs, websites and online magazines. This doesn’t affect the celebrity and its importance in magazines however it makes the public less aware of particular celebrities and their unique styles,  if they arent available to certain resources. The concept of celebrity and its importance within magazine publication design is such a huge contributing factor in the aesthetic of the design of the magazine as well as articles that are featured and the overall lifestyle the magazine provides. Celebrities drive consumer consumption for the magazine. Featuring a particular celebrity that is featured on the magazine portrays the overall aesthetic of the magazine as consumer are drawn into the magazine by the celebrity on the front cover. This allows the reader to get a closer look at that celebrity’s lifestyle hobbies and interests.  Even though online magazines are becoming more popular, the concept of ‘celebrities’ will always be an important part of establishing a magazines brand and their publication design. 

Jun 3
May 14

Subculture: 

Hippies: 

They were a subculture that was orginated into the mid- 1960’s. This movement came from the Woodstock festival. They listerened to pyschedlic rock and embrace the sexual revoltuion and spread the use of drugs. They embraced the peace symbol and they didnt impose their beliefs on others. Their aesthetic was peace symbol, wide leg pants, clashing colours and long hair. 

May 14

Subculture: 

Bohemianism is a practice of lifestyle. They are people usually assocaited with various artistic communities. They are very free spirited and are heavily influenced by music, art and literary pursuits. 

May 14

Subculture: 

Giving up the city life to head into the country to live. 

A trend that is happening at any time, that the biggest influence is nature itself. Giving up the city life to feel at home again at the roots of mother nature. 

Apr 29

Subculture: Giving up city life to head to the country. 

  1. These people can range from any age. They are people who usually work and live in the city fulltime. They have a very hectic schedule that doesnt have a day that they can really chillout and take some time for themselves. They are usually born in the city, and have grown up around the hectic lifestyle. 
  2. This trend can happen at any time, it really happens whenever people start to feel uneasy about living in the city. It is usually people in the mid-40-50 and have been working their whole life. This trend however has just started throughout the last 10 years, before that people were really wanting to do the opposite and coming to the city for a different lifestyle. People now want to go back to their roots, eat organic and really connect with nature again. 
  3. Their political message is to their own opinion, however they do appreciate nature alot. They have the views of going back to their roots of nature and they really belief in mother nature and what comes with connecting with the land that we live in. This type of person could have any beliefs however they usually already have a strong appreciation for the simple things in life even though they live a hectic lifestyle. 
  4. Green, relaxed, peaceful, simple, happy, organic, free
  5. These people don’t have an icon that really represent this trend. It is a lifestyle change that has been repeated by people all over the world. This are usually older/ retired people who have the money and are happy to give up their lifestyle for something different in their life. 
  6. Their biggest influence is nature itself. These people really want to go back to nature and want to feel at home again the roots of mother nature. They are free to live the way they want, sometimes organic foods and relaxed atmosphere is what they live for. They are happy and comfortable in their own skin. They are green with the way they live and really appreciate the simple things in life. 

Apr 24

Boheniamism: 

  1. Bohemianism is a practice of a lifestyle often involving music, artistic and literary pursuits. The word first appeared in the english language in the 19th century to descibe the non traditional lifestyle of artists, writers , journalists ect. Bohemianism were people that often expressed through free love, frugality and poverty. 
  2. Throughout the 19th century the Bohemianism people were anti-establishment poltical or social viewpoints were often expressed through free love, grugality and poverty, in sometimes a wealthy and privaliged society the boho circle sometimes were referred to as the high boho’s. 
  3. Bohemianism people usually were associated with various artistic communities. They sometimes pushed boundaries as they didnt live like the normal community. They were people that were heavily influenced by musical, artistic and literary pursuits and had their own community within each other. 
  4. - free spirited

5.  Bohemianism people isnt really have people who were their icons. They were people who are free spirtied and dont really need to follow any traditional nor anyone’s rules. 

6. Boho people were heavily influenced by music, art and literary pursuits. 


Apr 24

Punk: 

  1. Punks and punk rock a music genre originated in the 1970’s with various subgenres, there was punk fashion, punk ideologies, punk literature and punk visual art. They were a huge part of the 70’s with alot of men following this trend. 
  2. In the 70’s was when the Nietnman War happend, the envioronmentalist movement began to increase in this period and alot of people rebelled against authority protesting their own rights. 
  3. Punks had a bad attiute to life and rebelled against authority like laws and rules that were set upon them. They didnt have a very strong belief system, they just went with their own flow and their own rules. Punks are frequently categorised as having a left-wing view. They had a common viewpoint of anti-authorisianism, a DIY ehtic, non- conformity and direct action and not selling out 
  4. - black

-leather

-mohawk

-tattoo

-boots

-band shirts

-smoking

5. Punks have a large range of forms of expression that show off their subculture including fashion, visual art, literature which grew out of punk rock. Punks were heavily influenced by heavy metal subcultures from music that also similarites toe thier own. Especially in the 1970 heavy metal scene had an influence on the development of protopunk. Punks have a huge attitude and they really showed this through music, fashion and art. 

Apr 24

Hippies: 

  1. The hippies subculture was orignally a youth movement that arose in United States during the mid-1960’s and spread to other countries around the world. The term hippie is from hispter which was orignally used to describe beatniks who had moved into San Francisco Haight- Ashbury district. Both words ‘hip and ‘hep came from African American culture and denote awareness. 
  2. In January 1967 in San Francisco a group of people popularized hippie culture leading to the Summer of Love and woodstock festival. The Hippie- influenced fashions were beginning to taken off in mainstream, especially for youths and younger adults of the well non ‘ Baby Boomer’ generation. An explosion of films were released about the hippie counterculture with sterotype situations of the hippies smoking weed, using LSD and having sex with wild parties.
  3. They listened to psychedlic rock, embraced the sexual revolution and spread the use of drugs such as cannabis, LSD and magic mushrooms. The hippies always showcased the peace symbol who was also embraced by the U.S anti-war protestors. The political ideals of the hippies influenced other movements green politics, stoner culture and new age movement. The way of the hippies are all repressive hierarchical power structures since they adverse to the hippie goals of peace, love and freedom. Hippies dont impose their beliefs on others. Instead they seek to change the world through reason and by living what they believe. 
  4. - Fluro Colours
  1. Their icons are bob marly, Richie Havens, The Who, Jefferson Airplane, Jimi Hendrix, John Lennen, Andy Warlhol 
  2. Their biggest influence would have to be from the music period of Jimi Hendrix, and art. The hippies are also shown through health food, music festivals, contemporary sexual mores and cyberspace revolution. 

Mar 19

  1. Identify 9 magazines you are pitching your shoot too. Minimum of 4 national and 5 international. 
  2. Critically analyse and research the demographic 
  3. Have visual imagerys for all referencing. 

NATIONAL MAGAZINE

OYSTER: 

Oyster magazine is a fashion, beauty, music and pop culture. They feature the most interesting individuals from around the world, in the fields of fashion and music.The editorial director is Shane Sakkeus, alice Cavangah and Stevie Dance.  Their aesthetic is very alternative. They feature the latest trends pushing the non traditional vouge aesthetic. 

Oyster showcase the work of leading photographers and young and up coming talent, it is very well known for their avant-garde approach to style. The title has offices in New York, Paris and Sydney. 

Their demographic is young fashion conscious people with a disposable income to buy their magazines. 

RUSSH: 

Russh is an idependant fashion magazine showcasing innvoators in fashion, music and film through the orignally produced editorial and photography. Russh reflects the way intelligant woman approach fashion and beauty to create their own distinctive style. Russh is Australian at heart, international in mindset. Their demographic is young woman who are interested in the creative side to life. They appreciate innovators in the fashion, art and music world. The woman who buys rush is intelligent and has her own distinctive style reflecting the style in the magazine. 

FRANKIE: 

Frankie magazine is a broad range of art, craft, design, photgraphy, fashion, music, vintage, books, events, food and interiors. Frankie has been described as ‘quite edgy and ‘quite daggy’ having a strong emphasis on strong curious stories instead of diets and celebritity culture supporting emerging artists, musicians , enterpreneurs and designers and preferring to profile up and coming talents rather than existing ones. The woman who buys frankie is very into the culture around herself. She likes to read about intellectual stories instead of the celebrity trash like other magazines on the market. 

YEN: 

Yen is a magazine for smart, creative people who love to be inspired. They have taken elements of woman’s lifestyle magazine and then given it a orignal indie spin and thrown out the diet tips, advice and sex stories. Every issue has a heavy dose of all things entertainment, books and film that the customer needs to see. They also showcase woman doing amazing things from a number of fields in their career and personal life. Yen targets a woman who love the commercial magazines with the lifestyle cover stories without the junk of weight ect. Yen can appeal to all types of woman because it has such a wide aesthetic. 

INTERNATIONAL: 

I-D MAGAZINE:

British magazine is dedicated to fashion, music, art and youth culture. It was founded by the former Vogue editors. It is a magazine that showcases street style and youth which is found central in every issue. It is very known for its innovative photography and typography  which also has a reputation for its training ground for fresh young talent. I-d magazine appeals to the fashionable young woman with a disposable income, they care about what they wear and love to learn about the fashion street style to embrace into their own style. 

FOAM MAGAZINE:

Foam magazine is an international photography magazine. The magazine links an international network of photography enthusiasts, photographers, picture editors , designers and many others. Young and undiscovered photography talent is given the opportunity to submit work for international publication. Foam magazine is for people who really appreciate photography, it aims to promote young designers so many people who are interested in that field would really appreciate this magazine. 

VOUGE MAGAZINE: 

Vouge magazine is the benchmark magazine for fashion. They provide their uses total fashion experience offering comprehensive runway coverage of all the major fashion shows , reports , seasonal trends, celebrity and fashion news. Vouge can make or break designers career. Vouge uses fashion, editorial and community projects to raise awarness of current political agenda. Vouge appeals to both men and woman, it is titled the ‘ fashion bible’ for a reason showcasing the style trends and everything available. 

V MAGAZINE: 

V magazine is a magazine that is nothing else like the other magazines on the market. It is a insane and unpredictable mix of people, places and things that celebrates V in its own pages. V is a place where uptown meets downtown, celebrities with total unknowns, high art converses with underground culture, Chic, wacky, fun, fabulous in a letter V. It has everything from Fashion to art, music, film and architecture. V magazine appeals to both men and woman who love the high gloss fashion magazine with indepth stories and feeling as though they really know celebrities who are featured by their approachable shoots. 

Grazia: 

Grazia is an italian weekly womans magazine that features woman’s fashion and celebrity gossip magazine. Bringing their client a daily digest of fashion, beauty and A-list news. Showing the latest fashion trends from the streets from the catwalk. The most glamorous events from the red carpets to the casual street style, Grazia is really on top of the fashion world with their issues coming out every week. Grazia appeals to woman who really like their daily dose of the fashion world, incorporating with the celebrity news and really interesting world issues.